The Agency

no.mad operates in Germany (Berlin) as well as in the UK (London) promoting new and established talents.

Our aim is to create public awareness for emerging ideas and works of international artists.

No.mad supports creative minds through PR activities and events, as well as through co-operation with appropriate partners. The marketing and coaching programme is always individually tailored for each artist and their creative needs.

The agency is run by people who are devoted to cross-cultural projects that tell great stories in diverse ways.


Founder – Natasha Binar

With background in media and arts, Natasha Binar launched projects for creative industries in East London, UK, collaborating with the finest British talents; she also worked with British Sky Broadcasting in shaping and implementing their strategy for content development for Sky Interactive, the first European interactive digital broadcasting service.

Her background in new media and her fascination for new developments in fashion and arts have inspired Natasha to hold an exemplary London’s and Berlin’s first street fashion exhibition “Catwalk takes to the Streets” as early as 2007 in Berlin just before the start of the fashion week there. The show, conceived a multi-media exhibition combining photography and video interviews, has gained great press attention and enormous media coverage in both cities.

A true enthusiast, Natasha Binar soon has found her new role in nurturing and supporting many fashion talents in Berlin and London at both fashion weeks. A networker by nature, Natasha has quickly established personal relationships with many important players of the fashion scene in both capitals.

Often being interviewed as an expert by German and international press ( “WELT”, N24), she soon got her first book deal. An entertaining city guide “Berlin Catwalks” has been released in 2011, the same year as her author’s contribution to a monumental book “German Fashion Design 1946 – 2012” published by art curator Nadine Barth.

Natasha Binar is a senior lecturer in the Academy of Fashion and Design (AMD) and continues writing and publishing several essays and short stories.

Natasha also holds a Master’s degree in Social Psychology from the London School of Economics and is working on her PhD thesis in sociology of fashion.