The agency

no.mad operates in Germany (Berlin) as well as in the UK (London) connecting  fashion and high-tech.

Our aim is to develop sustainable business solutions and create a better customer experience while encouraging companies to reduce environmental costs and apply effective and fair production practices using technologies.

Our mobile app Green Ray®  – the first app visualizing and communicating the full impact of sustainability of each single garment piece –  will be launched soon, stay tuned for more updates!

Founder  Natasha Binar

With background in fashion and technologies, Natasha Binar launched projects for creative industries in East London, UK, collaborating with the finest British talents; she also worked with British Sky Broadcasting in shaping and implementing their strategy for content development for Sky Interactive, the first European interactive digital broadcasting service.  Natasha reminded an active player in the international fashion  scene as she worked with the British Fashion Council in bringing best newcomers to the UK to showcase their collections.

Natasha has set up her own strategic agency in Germany (Berlin-Munich)  focussing on business development, digital strategies and branding.

Natasha Binar is a senior lecturer in the Academy of Fashion and Design (AMD) teaching marketing, management and use of technologies for creative businesses. She is also part of the jury for several design and fashion platforms, and holds her seminars and workshops  at design schools and universities in London, Berlin, Reykjavik, Prague and Moscow.

Natasha also holds a Master’s degree in Media and Communications from the London School of Economics and Political Science.